Being in a business where lead generation is important, you need to hire the right individuals who can build solid relationships with your prospects. The role of lead generation specialists is crucial since they are the ones who look for potential clients and catch them in such a way that prospects are not aware that they are being drawn to the brand through the lead generation specialists. To hire the right specialists, the candidate should possess the following qualities.
- Lead generation representatives should be keen on providing empathy to others and a strong focus on the person they are talking with, even those that are done over the phone. Lead generation is all about initiating, building and nourishing client relationships, regardless if that relationship turns into a sale or not. A lead generation specialist should be sensitive to determine when to push it further or when to stop.
- Another quality that you should look for in lead generation specialists is their ability to listen intently to the person they are talking with and should exhibit real curiosity and the willingness to learn from the other person. In other words, a lead generation specialist should be more of a listener than a talker, although he should know how to strike a balance in the conversation to make it interesting and naturally rolling.
- Lead generation representatives should possess excellent communications skills in such a way that they can strike up a conversation and lead that conversation to where the specialist wants it to be. Talking with a complete stranger and have that stranger’s attention all throughout the conversation is a skill and this should be possessed by a lead generation specialist.
- Lead generation is not a one-time deal wherein the customer-product relationship ends once the sale is consummated. The main role of lead generation specialists is to instigate a conversation and follow it through in different forms, stage after stage, until the lead becomes a promoter. Lead generation specialists should have the ability to seek commitment from the target clients and have this commitment turn into action or sales.