According the results of the survey made by National Retail Federation, almost of half of consumers will do their shopping online this holiday season. Consumers on average said that 46% of their holiday shopping will be done online. In 2014, the figures were 44.4%. One of the key factors that will influence buying decisions is free shipping.
Results of the NRF survey also revealed that 93.1% of consumers plan to take advantage of free shipping offered by online retailers. 46.5% of consumers also plan to buy online and pick up the product from the brick and mortar store. In an effort to attract online shoppers particularly those that are extremely price sensitive to the online millennial, online retailers plan to offer exclusive incentives, low prices, price-matching and everyone’s favorite – free shipping and buy online-pick up-in-store offers.
It is expected that consumers from ages 25 to 34 will lead the pack in holiday shopping. This group is predicted to do 54.3% of their shopping online. Consumers between the ages 35 and 44 years old will do 50.2% of their holiday shopping online. They will be followed by the 18-24 age groups at 48% with the 45 to 54 age group at 45.9%. Consumers in the older age group of 55 to 64 years old are at 42.5% while those 65 and older are at 36.3%.
Most online holiday shopping will be generated through mobile devices and tablet computers. Among those that have been surveyed, at least 21.4% will plan to purchase products using their mobile gadgets. This is the highest rate ever since NRF made a survey in 2011. 37.9% of consumers plan to research a product and make price comparisons using their mobile phones while 34.5% of tablet owners will buy goods using their device. 47.5% plan to use their tablet computers to research products and compare prices.
Many consumers will be spending money in online shopping this holiday season which makes a website an indispensable tool for online presence and brand recognition. There is still adequate time to have a website build before the holidays. Just visit Perth Web Design so that you will not miss out on the opportunity to make an online sale.