It is a fact that giving away branded merchandise requires for your business to allocate a good amount of money. However, just like any other business, you want your expenses to remain manageable. It is also essential to ensure that any expenses should give your company the projected result that you want to achieve. To make your marketing efforts successful without spending a huge amount of budget, take a look at these tips.
Consider your targets
Before you order promo items, take a look at your prospect’s demographics. In choosing your promo items, consider the age, gender, buying capacities, preferences and other important aspects of your target customers. This way, you will give away relevant items which will be appreciated by your recipients.
Choose items that last longer
If you are going to spend on branded merchandise, you might as well give out items that will surely serve its purpose. Choose items that will effectively advertise your brand longer such as tee shirts, baseball caps, towels and high quality tote bags. If you give out quality shirts and other products, you can be sure that they will be used often and even in public, thereby exposing your brand longer to your prospect.
Opt for useful promo items
Giving away promo items is not just about giving away items to your prospects. You need to ensure that the items are useful and relevant to your customers. Otherwise, they will throw the item away thereby wasting your money without achieving the very intention of promo giveaways. Study your targets. If your target customers are young professionals or students, they will surely appreciate a lanyard or a USB. If you target working parents or mothers, a wall clock, umbrella or coaster and other home items would be appreciated.
Plan your promo efforts
Giving out branded merchandise can take a few weeks or months including the conceptualization, ordering and actual handing out of products. Thus, plan your promotional activities well. Avoid doing rush orders for excellent results. You will also have more time to choose promo items and the right supplier with more time.